Lubbock bars, restaurants and spirit shops are bracing themselves for the start of Texas Tech football season as the Red Raiders face the Southern Methodist University Mustangs today, Aug. 30, in Dallas.
“We’re selling out merchandise quicker than we can get it produced,” said Stephen Spiegelberg, manager of Red Raider Outfitters on Broadway.
Spiegelberg said even away games boost sales tremendously. The fan base from Tech alumni in the Dallas-Fort Worth Metroplex is a huge source of Internet sales, he said.